1. A relatively long, sword-shaped skeg (fin) attached to the bottom of a windsurfing board or small boat to provide stability and guidance in difficult conditions.

2. A nimble, creative partner helping you shape, express and enable your business strategy. Often in difficult conditions.

If your vessel is listing, you may need a daggerfin. If your brand requires assistance, you definitely need Daggerfin. In difficult, mission-critical situations, we help propel brands forward.

We are a nimble branding agency. Sure, if needed, we can help you with print, radio or television. But Daggerfin is much more than that. You may not need traditional advertising at all. As senior brand stewards, we start by taking a deep dive to learn everything about your brand and the competition. From there, we’ll help you determine the appropriate messaging for the marketplace, as well as the best place to deliver that message.

We love diving into a challenging project. But what we really love are challenger brands and brands in transition. As an underdog ourselves, we enjoy helping define and design the best direction forward.

We find we’re a best fit for:

• Established brands looking to reinvigorate growth
• New brands that need big ideas for their strategic premise
• Successful brands looking to expand into new markets
• Any brand looking to chart a new course

Okay, so we’re not really pirates. But what we do have is a crew full of talented people who each signed up for a game-changing voyage on the open and often stormy seas of brand marketing. Everyone here has a thirst for doing great work for great brands. Each member of the team is as passionate about our clients’ success as they are their own. At Daggerfin, it’s full speed ahead with no lifeboats.

We probably have a couple of toner boxes, but the point is everyone at Daggerfin is entrepreneurial in approach, attitude and spirit. Different backgrounds, experience and expertise all come together in one energized, dynamic team. We take our work seriously, but not ourselves. As one streamlined unit, we approach problems and challenges from multiple perspectives until we find the ideal solution.

If you ask us, everybody needs a mantra. Well this is ours. Brand up and be counted. We think it says it all.

Honestly, we’re just driven by results. It only seems like coffee sometimes. Delivering results for our clients is what really gets us up in the morning. We also happen to enjoy what we’re doing. So that makes it easier for us and better for you.

We like history. We like what the future holds even more. Our strong design heritage is the cornerstone on which Daggerfin was built. And while we’re proud of that rich legacy, we’re even more excited about what’s in front of us. Cutting design is just the beginning.

With both deep thinking and cutting design, we help brands in transition navigate difficult market conditions. We analyze audience needs and behaviors, competitor moves, technological innovations and social trends to gain critical insights to help carve out a unique marketplace position. We create breakthrough, conversation-building environments, experiences and tools that foster engagement and storytelling in support of your business needs.

We don’t know the first thing about square dancing, but we do know a lot about partnership. Like a daggerfin on a sailing craft, we work as a direct extension of your organization to make you more effective and ultimately, more successful.

We’re fluid, adaptable, strategic, creative partners. We assume nothing is impossible to deliver, but we also act as honest, experienced counsel. We will push back and push to stretch our clients' thinking and approach if necessary.

While many agencies have a laundry list of services and “trademarked” processes, our approach is a little different. We exist to help differentiate your brand and increase your bottom line while turning your clients or customers into adoring fans. We use any and all mediums that prove effective. That’s it. Anything else is smoke and mirrors.

We do it with a right-sized senior team that strikes quickly. We look for strong differentiators to create bold, compelling stories and present ideas that command attention and disrupt the status quo. And we’re always seeking new technology and new mediums that deliver measurable results.

That’s what we want to know. We’re on a constant search for the next great idea for our clients and their brands. We’re an idea company, a brand builder, a voice and a steward of our client’s growth strategy and communication goals.