Unlike any other member of the Daggerfin team, Julie actually has her “sea legs.” In fact, between acquiring her BA in Marketing and her MBA, both from Michigan State University, Julie spent a significant amount of time as a crewmember on the Serenade, the same 62' vessel Humphrey Bogart once sailed aboard.

Today, Julie approaches branding challenges like any good sailor, by acquiring all the necessary information, before charting the best course. Julie creates breakthrough marketing solutions, innovates intelligent strategic designs and conquers new market segments. For 20 years, Fortune 100 companies and entrepreneurial start-ups alike have benefited from Julie’s guidance, including GM, Chevrolet, EDS, GM Card, Ford, AT&T, Comerica and Siemens.