Scott didn’t just join Daggerfin, he came up with the name for it.
A naming and branding expert with more than 15 years of experience, he spearheads a full range of strategic brand development and implementation services to help shape future demand for our clients' products and services.
His role is to help companies transform their brands to take advantage of what lies ahead through the seamless integration of strategy, design, media, marketing and research.
Scott has worked on category leaders such as AlixPartners, La-Z-Boy, Certified Angus Beef, NuStep, Terumo CVS, Chrysler Financial, Yale University and the University of Michigan Health System.
He was educated at Calvin College, where he played on the soccer team. He also played the goalkeeper position professionally, so he’s used to things flying quickly toward his head. He actually seems to enjoy it. And you should see the reflexes on this guy.